Models, demonstrators, & product promoters

Detailed Occupation

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2022 Workforce

39.1k

Average Age

45.2

Average Salary

$30,026

Average Male Salary

$35,207

Average Female Salary

$27,634

About

Models, demonstrators, & product promoters are most often employed by the Advertising, public relations & related services industry. The average yearly wage for Models, demonstrators, & product promoters was $30,026 in 2022.

The locations that employ the most Models, demonstrators, & product promoters are Los Angeles County (Central)--LA City (East Central/Central City & Boyle Heights) PUMA, CA, NYC-Brooklyn Community District 3--Bedford-Stuyvesant PUMA, NY, and Los Angeles County (West Central)--LA City (Central/Hancock Park & Mid-Wilshire) PUMA, CA. The locations with a relatively high concentration of Models, demonstrators, & product promoters are Los Angeles County (Central)--LA City (East Central/Central City & Boyle Heights) PUMA, CA, NYC-Brooklyn Community District 3--Bedford-Stuyvesant PUMA, NY, and Los Angeles County (West Central)--LA City (Central/Hancock Park & Mid-Wilshire) PUMA, CA.

Photo by Pat (Cletch) Williams

Employment

Employment and salary information for the Models, demonstrators, & product promoters workforce. Models, demonstrators, & product promoters workforce in 2022 was 39,102 people, of which 68.4% were women and 31.6% were men. Models, demonstrators, & product promoters are paid most in Los Angeles County (West Central)--LA City (Central/Hancock Park & Mid-Wilshire) PUMA, CA but are relatively concentrated in Los Angeles County (Central)--LA City (East Central/Central City & Boyle Heights) PUMA, CA.

Employment Over Time

Metric

Grouping

12,352

Male Workforce

± 2.73k

26,750

Female Workforce

± 4.02k

The Models, demonstrators, & product promoters workforce in 2022 was 39,102 people (68.4% women and 31.6% men). This implies an average annual growth of −34.8% between 2014 (59,951) and 2022 (39,102).

Employment by Location

Level

Metric

This map shows the states in the United States shaded by average wage for Models, demonstrators, & product promoters.

During 2022, the states that concentrated the best average annual wage were Kansas ($144,991), New Hampshire ($80,979), and Maine ($61,226).

Yearly Wage Ranking

$30,026

AVERAGE WAGE

#478 in the ranking (2022)

$64,683

NATIONAL AVERAGE WAGE

For all occupations across the US

In 2022, Models, demonstrators, & product promoters earned an average of $30,026, $34,657 less than the average national salary of $64,683

The graph shows the ranking of Models, demonstrators, & product promoters in relation to all Detailed Occupation in 2022.

Wage Distribution

Gender

0.627

WAGE GINI

In 2022, Models, demonstrators, & product promoters had a wage GINI coefficient of 0.627, which is higher than the national average of 0.478. In other words, wages are distributed less evenly for Models, demonstrators, & product promoters (shown in red) than for the overall labor force (shown in gray).

The graphic shows the distribution of average salaries by buckets for Models, demonstrators, & product promoters compared to the entire workforce in the country.

Industry

Information on the industries that employ Models, demonstrators, & product promoters and on wages for those in the field. Advertising, public relations & related services is the industry that employs the most Models, demonstrators, & product promoters, both by share and by number, though the highest paid industry for Models, demonstrators, & product promoters, by average wage, is Computer Systems Design ($154,418).

Occupations by Industries

Metric

Value

39.1k

2022 Workforce

± 4,854

−11.1%

1 YEAR GROWTH

± 19.2%

This graphic shows the share of Models, demonstrators, & product promoters employed by various industries. Advertising, public relations & related services employs the largest share of Models, demonstrators, & product promoters at 57.6%, followed by General merchandise stores, including warehouse clubs and supercenters with 21.2% and Promoters of performing arts, sports, and similar events, agents and managers for artists, athletes, entertainers, and other public figures with 21.2%.

Diversity

Demographic information on Models, demonstrators, & product promoters in the US. The workforce of Models, demonstrators, & product promoters in 2022 was 39,102 people, with 68.4% woman, and 31.6% men. The average age of male Models, demonstrators, & product promoters in the workforce is 42.2 and of female Models, demonstrators, & product promoters is 46.6, and the most common race/ethnicity for Models, demonstrators, & product promoters is White.

Gender and Age

Metric

The workforce of Models, demonstrators, & product promoters in 2022 was 39,102 people, with 68.4% woman, and 31.6% men.

The age ranges that concentrated the largest workforce were 20 to 24 years (5,265 people), 25 to 29 years (4,390 people), and 60 to 64 years (3,828 people). Among them they concentrated 34.7% of the total workforce.

Ethnicity

Gender

In 2022, 20.6% of Models, demonstrators, & product promoters workers were Hispanic and 79.4% non-Hispanic.

The treemap shows the distribution of Hispanic workers according to their origin, highlighting Mexican (73.6%), Puerto Rican (20.3)%, and Colombian (6.07)%

You can review this information by gender using the selectors above.

Races

In 2022, 68.1% of the Models, demonstrators, & product promoters workforce were White, of which 65.6% were women and 34.4% men. Other races that concentrated a significant number of workers were Black (11.6%) and Two or More Races (8.94%).

Education & Skills

Data on higher education choices for Models, demonstrators, & product promoters from The Department of Education and Census Bureau. The most common major for Models, demonstrators, & product promoters is Business but the most specialized major according to RCA in 2022 were Architecture and Related Services.

Among the necessary skills for Models, demonstrators, & product promoters, Speaking stands, but the revealed comparative advantage (RCA) shows that Models, demonstrators, & product promoters need more than the average amount of Persuasion.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.

Type of Majors

Degree

The most common majors achieved by Models, demonstrators, & product promoters in 2022 (counting all academic degrees) were Business (2,061 people), Education (835 people), and Social Sciences (743 people).

You can review this information for different academic grades by modifying the option selected in the selector above.

Education Levels

Metric

The main educational levels achieved by the Models, demonstrators, & product promoters workers were Some college (11,822 people), High School or Equivalent (11,545 people), and Bachelors Degree (6,622 people).

The graphic shows the Models, demonstrators, & product promoters workforce by gender and educational level.

Skills

Chart

Value

Data on the critical and distinctive skills necessary for Models, demonstrators, & product promoters from the Bureau of Labor Statistics. Models, demonstrators, & product promoters need many skills, but most especially Speaking, Active Listening, Persuasion.